Our Background

ABOUT US

new bouj is an apparel street wear brand that focuses on creating the "new bougie". The vision of the brand is created by Ajena'e Jordan. The brand was born in Uptown, NW Washington, DC. The collection is currently dropping on December 11th, 2020. We want our customers to feel like they don't have to dress up to be considered bougie and it is okay to throw a little hint of tomboy in your outfit.